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TOURN x FASHION WEEK

Ever since the beginning of Fashion Week Stockholm in 2005 it has been established as the leading fashion week in northern Europe. Twice per year Sweden’s most interesting designers and brands showcase their upcoming collections to press, buyers and influencers from across the globe. This year we were there as a mediapartner which we are very proud and happy about.

We updated everything that happened during the week regarding the fashion shows, backstage, interviews with designers and other fashion people. You can go to the channel fashionweeksthlm to see more!

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TOURN x NEW MARKETS

Tourn and Nyheter365 has entered into a partnership where Nyheter365 becomes a sales partner for Tourn’s platform TCD (Tourn Content Discovery) in Norway and the UK. Nyheter365 will handle all expansion and sales in the two countries. Nyheter365 are experts in content that creates engagement, builds brands and increases sales. They combine expertise in content marketing and journalism with advanced technology and analytics.
Nyheter365 is sprung out of the power of good journalism and advanced marketing. They were founded in Sweden in 2011 and has set up offices in both the UK and Norway. After 2015, with a turnover of 79msek and a profit of just over 13.5msek, Björn Forsgren moved to the UK with the aim to recruit 10 new to Nyheter365 UK. The Norway branch is led by Jacob Norrman.

TCD is a tool to drive traffic to native ads and increase their page views for publishers. It is simple to implement, it increases page requests and creates another advertising space which does not interfere with readers. For advertisers, it is a new way to drive relevant traffic to their native ads as they already do through Google and Facebook etc. This is a new platform to give advertisers even greater effect on their campaigns.

-UK Is a large and attractive market. Nyheter365’s technical background, their drive to always deliver good results to their customers and their desire to always be the best makes them an ideal partner for Tourn. Together, we see great potential in both the UK and Norway with Nyheter365, says Robin Stenman CEO, Tourn media.

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VR-BREAKFAST

This month’s breakfast seminar was the first one this year and it really was a special one. Tourn will always be at the forefront and VR is a media that is receiving increasing attention in the social media world. Together with our partner Nice One we dug deeper into the subject and talked about the concept, the technology and what Virtual Reality actually is. Everyone could also try out the VR headset and integrate with a digital world in a new way. They could see what possibilities there are to create content in a new and creative way. A very fun and inspiring morning with a lot to learn about the concept VR that we believe will be monitored during the year.

Tourn and Nice One continues to explore new communication technologies. If you want to know more about VR and the meaning for your business or your brand, do not hesitate to contact our sales managers.

We want to give a big thank you to everyone who came. Now we are looking forward to the next one and even more inspiration and news!